Image consulting is a professional field that aims to improve the image of the client personally or professionally through appearance, behaviour, and communication. It is the process of evaluating the effect of a person's appearance on their professional image. Image consultants are usually experts in marketing and fashion; they train their clients to improve their image for social events or to achieve certain goals. An image consultant's main focus is on dressing, personal style, clothes buying, body language, and etiquette, taking a customer through a process of evaluating their lifestyle and helping them change their body language and attire in order to help improve their image.